Top 5 tips on buying a print media ad
1. When using the print media, one must decide which newspaper or magazine will reach your target audience. This may include the area of distribution, age of the readers, their ethnicity, and how frequently (daily, weekly, monthly, etc.) it is published.
2. If your competition uses print media, never run a smaller ad than them.
3. Find out from the publisher the best day to run your ad.
4. If you intend on running more ads on this or other events in the future, compare the cost of signing a long term schedule to the shorter options.
5. Visit your local library and find the Standard Rates and Data Service, Inc.’s (also online at SRDS.com)”Consumer Magazine and Agri-Media Rates.” This will help you find out if a specific magazine offers a regional rate/edition for advertisers.
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