We recently received an email from an urban clothing store in Nebraska, asking if we thought promoting a local concert was a good ideas to market their store. The short answer is, if you think having a thousand or more teens and young adults screaming and having a good time at a show with your banners hanging all around the venue is a good idea, yes. Here are some suggestions to help make your event a successful and memorable one.

• Unless you have experience producing concerts/festivals, start small. Consider using a small theater/auditorium (1,000-2,000 people capacity) for a show or the parking lot of your business for a mini festival. If your town is big on local talent, book them as opening acts with one nationally known artist (within your budget) as the headliner. However, the bigger your venue the more you may have to spend on a well-known headliner, to help sell more tickets.
• Don’t be afraid to hire a professional consultant or concert promoter. You can oversee the project while they do the work. In some instances you can setup a partnership with their company and do it as a joint venture.
• Make sure all vendors and sponsors fit the theme of your event. For example, a high-end import beer sponsor/vendor may not be a good fit for a show featuring local hip hop music. However, if your urban wear is geared toward an older urban adult and you are putting on a 90’s retro hip hop show, it could be a good match.
• Advertise in your place of business with posters and on radio, television, your website, print media, and the social networks like Facebook. Create a website just for your event (e.g. www.youreventname.com). Give website visitors and in-store customers a chance to register to win free tickets. Collecting email addresses on the form, will allow you to send updates via email on the upcoming show and give you a boost in advertising future sales and special offers.
• On the day/night of the event your banners should be prominently displayed onstage and around the venue. Get as many pictures and video clips as possible of people socializing near your banners, booth, etc. Document staff backstage with the artists, onstage making announcements, talking about the company, or mingling with the people in attendence. This makes perfect footage to produce a youtube or company website video after the event.
• Whether it’s to get a return on your investment, take great promotional photos and video clips, launch a new product, or increase your email list or social media following, creating a marketing plan and setting goals is a key component to your success.

A music promotion is a great way to showcase your product or service. By selecting the music that appeals to your desired demographic reach, you can establish a live and direct connection between the consumer and your brand (product/service). Making it an annual event, will also give you a platform to reinforce and/or expand your brand every year.

We can provide a company to assist you booking talent and planning your event. For more information on this free service send us a short note by using the reply form below.

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